When you write, what thought is uppermost in your mind? Sharing your ideas, passions or thoughts with others? Making money? When you write, whether it’s a copywriting gig or a nonfiction work or anything in between, you can count on one thing – your readers will be able to tell how invested you are in your topic. Your writing matters, not only to you, but to your clients or your readers. So how do you make your writing matter? Keep it real – after all, it’s about communication. Writing is one of the oldest, and still best, methods of communication, whether you use a pencil and paper, a computer keyboard, or an iPhone. It’s all about communicating what’s in your head into someone else’s.
In today’s environment, you can learn about anything through research. Don’t limit yourself. That doesn’t mean sit down and create content or copy if you don’t know anything about it – that’s where research comes in. But don’t limit yourself either. Broaden your horizons. Push the envelope. Don’t ever think, ‘I can’t write about that’ because you can. You make your writing matter by providing something that your client or reader wants. That can range from ad copy to a press release announcing a new product or service, or an escape from reality. Give your audience what it’s looking for – information, a reason, a purpose. Then your writing will matter.
Writing is exciting. It’s rewarding. It’s challenging. Sometimes it makes you want to pull your hair out. Writing is creative and imaginative, but it also needs to be organized, and when necessary, extremely focused. So no matter what you’re writing, keep it real. Make every word you write matter – to someone.