Physician blogs can help overcome one aspect of marketing challenges for medical practices. I know medical practices often have to choose their priorities when it comes to marketing. Let’s face it – there are just so many hours in the day, and with slow reimbursement rates, money is tight.
Taking care of patients is nearly a 24-hour a day job for most docs. As a result, many physicians consider themselves lucky if they get a decent night’s sleep once or twice a week.
So where does that leave you when trying to grow your practice?
Physician blogs key to proactive marketing
I also know that doctors and their staff are busy, but for today’s patients and consumers, you must be visible. Informative content on your site such as health blogs, articles, or information sheets for patients – and available for download – are essential to increasing visibility.
According to Hubspot, a physician practice that blogs enjoys 55% increased traffic over one that doesn’t. Why? Not only does the blog posting schedule constantly update the website with fresh and informative content, it lets your patients know you’re working to educate and inform.
Don’t underestimate the power of the blog
Even so, blogs are only one piece of physician marketing and promotion strategy. Thus, if this is the case, why do so many medical practices/physicians neglect to write blogs or keep up with content development?
- Firstly, not enough time to create and write content
- Secondly, difficulty coming up with ideas for timely or fresh posts or content
- Thirdly, they don’t have the time to set up and manage a content or blogging schedule
In other words, it’s time consuming and challenging to create blogs, guides, information sheets, and website content. By the way, you also have to choose which format is best for each blog that not only promotes your medical practice, but educates your patients at the same time.
Overcome physician marketing challenges to increase revenue
In short, I know that you already have a full plate. Nevertheless, marketing your medical practice is essential to survival – and revenue – these days.
Subsequently, the importance of providing reliable, accurate digital information about your practice to potential patients – providing that connection – is not to be underestimated. As such, it’s not enough to know what services, procedures, or specialty services you provide. In particular, your potential patients want to know more about you.
Therefore, consistent blogs keep your website updated and visible to search engines. To summarize, you don’t need to change your web pages every week. Just consistently post on your blog. Finally, if you don’t have time, consider outsourcing your content development needs.