Planning your marketing content strategy for the new year? Have you even started? After all, marketing your business is an endless endeavor. Consequently, you can never rest. I mean n-e-v-e-r.
In other words, with every new day, a new brand or competitor strives to outdistance you.
In short, now’s the time to ratchet up your efforts. How? To begin with, update your 2020 marketing content strategy. However, what exactly defines a marketing strategy? Check out this article on Investopedia.
Oh, wait. Have you even thought about it and why so soon?
In brief, because competition is fierce out there. You have to fight for every new client and every new project.
What does a marketing content strategy mean to you?
For instance, is it a SEO-packed webpage stuffed with keywords? Not exactly.
Likewise, does it mean that every piece of content is designed to increase brand awareness? (Answer: yes)
In the same vein, does it mean helping your leads as well as your customers navigate the sales cycle? (Answer: yes)
Does it mean writing for your readers/audience and not exclusively for Google analytics? (Answer: yes)
How do you measure your marketing strategy efforts?
Tips to boost marketing content strategy efforts
Most importantly, to ensure your content development efforts are successful, your copy must be:
- Relevant. Make every post/article count. It must have value.
- Structured. Above all, is it usable across numerous platforms (phone, desktop/tablet/laptop)
- Branded. As a rule, every written piece should define the identity – the meaning – of your business or organization
To clarify, your content must provide value. Therefore, every piece of written content (website, marketing materials, blogs, ad pieces) must offer value to your potential clients or customers.
In short, without value and authority in every written piece linked with your business, you’re just wasting space.
In other words, do you want a few more tips to make your marketing content efforts stand out with your audience?
- Stay-up-to-date with information, research, and data and put that info in your content – but make it easy reading
- Give the audience something to sink their teeth into – actionable content that addresses an immediate need
- Make a connection with your audience. Marketing isn’t about bragging rights to your product or service – it’s about how your product or service provided a benefit to a consumer.
In conclusion, as 2020 waits just around the corner, remember one vital aspect of your new year’s content strategy development goals. Above all, you’re connecting (or attempting to) to humans. Sure, web analytics are important, but making that human connection is even more so.