For some, writing a book is something that’s a hobby – something you do for fun. But did you know writing a book as a business owner has the potential to expose your company to more attention and, as a result, increase credibility and even potential sales?
E-books are a great tool for businesses of any size – from a small start-up company to a major corporation – for various reasons.
- It builds a brand. If you are just starting out with a new business, creating an eBook – or hiring a ghostwriter to help you out – is a great way to show people you know your stuff. Writing and publishing a book on a given topic allows readers to see that you are an expert in a niche or industry and they’ll be more likely to follow your call to action.
- Everyone can do it. Just because you don’t have the writing chops doesn’t mean you can’t utilize the benefits of publishing a book. Hire a ghostwriter to put your words onto paper or write it out and look for an editor to help you finesse your message and clean it up. A writing coach is another valuable option and can help you stick to a schedule or get you out of a creative rut.
- Brings exposure. Whether you go the online route and upload a book to Amazon or you put in the funds to self-publish, a well-written book will bring you and your brand exposure. Think of it as a good PR piece – the more people who see it the better chance you have at making deals or getting business.
Don’t put off writing that book – or getting help from a ghostwriter – any longer. A book is an ideal marketing tool for any business.